The conventional communication that organizations and their brands performed to be present, have changed dramatically with the advent of internet and new technologies . And not only for the use of new instruments but in the depth of the relationship between brand, message and audience. The message is no longer unidirectional but even reversed the direction. A growing prominence of people makes them prosumers ( identify the consumer becomes a producer of content) and decision makers.
In order to generate interest from new audiences, we propose a novel approach based on transmedia storytelling, which involves the clever mix of stories, games and platforms for engaging the public and the complicity of stakeholders for a therefore, better communication and better brand recognition.
The use of transmedia narrative is a challenge and opens up exciting new possibilities for communication of companies and organizations. A thorough knowledge of transmedia storytelling is a need to communicate effectively in a new environment resulting from new technologies and social change.